Deen's Rendering website case study
Premium Rendering Adelaide
The result
By Peter Anastasopoulos, founder of MP Launch · Published 13 October 2026 · Google data to 10 October 2026, visit data to 12 October 2026
Between 19 July and 14 October 2026, 12 people got in touch through his website, and he won 7 of those jobs, worth $24,450.
Dino had ten years on the tools but no website when he started his own Adelaide rendering business. We launched a five-page site on 4 June 2026, grew it to 16 pages in July and turned his service pages around in September. His clicks from Google went from 17 to 30 between two equal 28-day periods (11 July to 7 August 2026, then 13 September to 10 October 2026).
- Jobs won from his website enquiries
- $24,4507 of 12 enquiries, 19 July to 14 October 2026
- Clicks from Google
- 17 → 3011 Jul to 7 Aug, then 13 Sep to 10 Oct 2026
- Average Google position for “polystyrene rendering”
- 35.2 → 8.4Shown 35 times, then 49, same periods
- Business
- Rendering and solid plastering
- Where
- Adelaide, SA
- Website live since
- 4 June 2026
- Age on 13 October 2026
- 131 days
- Google data
- 11 July to 10 October 2026
- Visit data
- 20 July to 12 October 2026
Where the business started
- No website at all. Dino had ten years on the tools and had just started his own business.
What MP Launch changed
- 4 June 2026Launched his first website, five pages, with a quote form.
- 8 July 2026Grew it to 16 pages: one for each render finish and wall material, a rendering cost guide, acrylic versus cement, and FAQs.
- 1 September 2026Turned the wall-material pages around to lead with his rendering service (Google had been treating them as a materials guide), and added a “what it costs” section to every service page.
- 9 September 2026Put a tracked business number on the site, so calls from it can be counted.
What the numbers show
- His average position across every search went from 54.3 to 15.7, and the searches that were not his business name with an average position of 1 to 10 went from 3 to 69. Many of those are people researching wall materials rather than hiring.
- His most important search, “rendering adelaide”, moved from about 65 to 33. That is still well outside the top ten, and the next job.
- Google Analytics recorded 6 enquiry forms sent and 5 taps on the phone number between 20 July and 12 October 2026, almost all from search engines.
- Early October was quieter: 0.8 clicks a day against 1.4 in September.
| 11 Jul to 7 Aug | 13 Sep to 10 Oct | |
|---|---|---|
| Clicks from Google | 17 | 30 |
| Times shown in Google results | 1,161 | 2,205 |
| Average position (1 is the top) | 54.3 | 15.7 |
| Pages Google showed | 16 | 17 |
| Different searches Google named | 198 | 173 |
| Of those, not the business name, with an average position of 1 to 10 | 3 | 69 |
| Search | 11 Jul to 7 Aug | 13 Sep to 10 Oct | Clicks, latest |
|---|---|---|---|
| “polystyrene rendering” | 35.2 (35) | 8.4 (49) | 0 |
| “texture rendering adelaide” | 52.0 (7) | 12.3 (28) | 0 |
| “texture coating cost” | 41.5 (4) | 15.1 (27) | 0 |
| “adelaide rendering services” | 46.8 (5) | 22.2 (17) | 0 |
| “house rendering adelaide” | 54.4 (11) | 27.9 (19) | 0 |
| “rendering adelaide” | 65.2 (21) | 32.7 (29) | 0 |
See the month-by-month figures
| Month | Clicks from Google | Clicks a day | Times shown in Google | Average position | Website visits | Visits from ChatGPT | Enquiry forms sent | Call taps |
|---|---|---|---|---|---|---|---|---|
| July 2026 (Google from 11 July, visits from 20 July) | 10 | 0.5 | 852 | 57.9 | 20 | 0 | 0 | 0 |
| August 2026 | 25 | 0.8 | 1,888 | 35.6 | 71 | 0 | 1 | 0 |
| September 2026 | 43 | 1.4 | 2,342 | 14.3 | 95 | 2 | 4 | 3 |
| October 2026 (Google to 10 October, visits to 12 October) | 8 | 0.8 | 863 | 19.5 | 34 | 1 | 1 | 2 |
How we measured this
Google figures come from the site's own Google Search Console and visit figures from its Google Analytics, both read on 13 October 2026. Search Console only holds this site's data from 11 July 2026, so the first weeks after launch are not in it, and the comparison uses two equal 28-day periods. A tap is a tap on a button, not a finished call, booking or visit. The numbers show what changed between the periods; they don't separate the website from other things, like the season or the business's own social media. The enquiries and jobs won come from Deen's Rendering's own job tracker, as Dino logged them, 19 July to 14 October 2026. Someone who got in touch more than once is counted once.
How we measured all four case studiesThe build, on every screen
Deen's Rendering as it looks right now on a laptop, a tablet and a phone. Built mobile-first, then checked on desktop.
What we built
- Cinematic homepage led by a looping hero video that transforms tired brick into a premium rendered facade
- Editorial brand direction — warm paper-and-ink palette and serif display type for a premium feel
- Four render finishes (acrylic, solid, Venetian, texture coating) written and structured for quick scanning
- Substrate section covering brickwork, Hebel, blueboard and foam panels to answer buyer questions up front
- Adelaide metro service-area structure to capture local search across the suburbs
- Inline quote enquiry form wired to email — leads land in the inbox from day one
Why this launch matters
Rendering is a craft, and the website needed to feel like one. Deen's Rendering launched with a site that looks nothing like the templated tradie pages it competes against — a cinematic, premium presence that matches the quality of Dino's finish on the wall. It positions a local sole trader as the obvious premium choice and turns the website into a quote-generating asset that works around the clock.
Launch features
- Cinematic hero video — live brick-to-render transformation
- Warm editorial brand direction with serif display type
- Four render finishes structured for scanning
- Adelaide-wide service-area messaging for local SEO
- Inline quote form live from launch day
- Substrate coverage — brick, Hebel, blueboard, foam
- Mobile-first layout built for homeowners and builders
Pages / flow delivered
- 1Homepage — hero video, services, why, about, service areas, process, quote
- 2Services — acrylic, solid, Venetian, texture coating
- 3Contact / quote enquiry
- 4Thank-you confirmation
- 5Privacy & Terms
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