Case studies · Published 13 October 2026 · Updated 13 October 2026
MP Launch case studies: real results from four small-business websites
MP Launch is an Adelaide-based web design agency that works with small businesses across Australia. These are four client websites we built in June and July 2026: a rendering business, a hairdresser, a highway bakery and a mobile hair and beauty business. Each is measured with its own Google Search Console and Google Analytics, to 12 October 2026.
By Peter Anastasopoulos, founder of MP Launch
Google data to 10 October 2026 · visit data to 12 October 2026
The results in five sentences
- Deen's Rendering. Five enquiries came through his new site in his first three months, and he won three of those jobs, worth $16,650.
- Hair by Polina. Hair by Polina's website recorded 46 visits from ChatGPT between 22 August 2026 and 12 October 2026, and 11 of those visits included a tap on “Book online”.
- Kipling's Bakery. Kipling's Bakery's clicks from Google went from 62 to 141 between two equal 28-day periods (11 July to 7 August 2026, then 13 September to 10 October 2026), and in the latest period its website averaged position 2.2 for “port wakefield bakery”, a search Google showed it for 907 times.
- Curl Up & Dye. Curl Up & Dye's website recorded 41 visits from ChatGPT between 2 August 2026 and 12 October 2026, and 25 of them landed on pages beyond the homepage, mostly her service and suburb pages.
- All four together. Clicks from Google went from 115 to 264 between two equal 28-day periods (11 July to 7 August 2026, then 13 September to 10 October 2026), and 97 visits came from ChatGPT, the only AI assistant that sent any.
Results at a glance
| Business | Website live since | Clicks from Google | Visits from ChatGPT | Stand-out result |
|---|---|---|---|---|
| Deen's RenderingAdelaide, SA | 4 June 2026 | 17 → 30 | 3 | $16,650: jobs won from his first five website enquiries |
| Hair by PolinaFindon, Adelaide, SA | 17 June 2026 | 9 → 36 | 46 | 11 of 46: chatGPT visits that tapped “Book online” |
| Kipling's BakeryPort Wakefield, SA | 17 June 2026 | 62 → 141 | 7 | 2.2: average position for “port wakefield bakery” |
| Curl Up & DyeMelbourne's northern suburbs, VIC | 8 July 2026 | 27 → 57 | 41 | 25 of 41: chatGPT visits landing beyond the homepage |
Rendering and solid plastering · Adelaide, SA
Deen's Rendering: enquiries and jobs won
Five enquiries came through his new site in his first three months, and he won three of those jobs, worth $16,650.
Dino had ten years on the tools but no website when he started his own Adelaide rendering business. We launched a five-page site on 4 June 2026, grew it to 16 pages in July and turned his service pages around in September. His clicks from Google went from 17 to 30 between two equal 28-day periods (11 July to 7 August 2026, then 13 September to 10 October 2026).
deensrendering.com.au · live since 4 June 2026 · 131 days old on 13 October
- Jobs won from his first five website enquiries
- $16,650His first three months with the site
- Clicks from Google
- 17 → 3011 Jul to 7 Aug, then 13 Sep to 10 Oct 2026
- Average Google position for “polystyrene rendering”
- 35.2 → 8.4Shown 35 times, then 49, same periods
What we did
- 4 June 2026: Launched his first website, five pages, with a quote form.
- 8 July 2026: Grew it to 16 pages: one for each render finish and wall material, a rendering cost guide, acrylic versus cement, and FAQs.
- 1 September 2026: Turned the wall-material pages around to lead with his rendering service (Google had been treating them as a materials guide), and added a “what it costs” section to every service page.
- 9 September 2026: Put a tracked business number on the site, so calls from it can be counted.
Blonde and balayage hairdresser, home studio · Findon, Adelaide, SA
Hair by Polina: 46 visits from ChatGPT
Hair by Polina's website recorded 46 visits from ChatGPT between 22 August 2026 and 12 October 2026, and 11 of those visits included a tap on “Book online”.
“Book online” opens her booking app, so a tap is not a confirmed booking. We built her service, suburb and guide pages in June, then on 1 September found Google knew only 2 of the site's 31 pages and sent it the full list. Her clicks from Google went from 9 to 36 between two equal 28-day periods (11 July to 7 August 2026, then 13 September to 10 October 2026).
hairbypolina.com.au · live since 17 June 2026 (full site) · 118 days old on 13 October
- Visits from ChatGPT
- 4622 August to 12 October 2026
- ChatGPT visits that tapped “Book online”
- 11 of 46Taps, not confirmed bookings
- Clicks from Google
- 9 → 3611 Jul to 7 Aug, then 13 Sep to 10 Oct 2026
What we did
- June 2026: Built her website: a page for each service, her suburbs, prices, a gallery, an events and bridal enquiry form, and “Book online” buttons that open her booking app.
- June 2026: Set up a business phone number that rings her mobile and texts her each caller's number, so a missed call can be returned.
- 1 September 2026: Sent Google the full page list, changed the homepage heading to “Blonde & balayage hairdresser in Findon”, and linked her guides from the homepage.
Highway 1 bakery and cafe · Port Wakefield, SA
Kipling's Bakery: clicks from Google up from 62 to 141
Kipling's Bakery's clicks from Google went from 62 to 141 between two equal 28-day periods (11 July to 7 August 2026, then 13 September to 10 October 2026), and in the latest period its website averaged position 2.2 for “port wakefield bakery”, a search Google showed it for 907 times.
We got the bakery's own .com.au address back and launched its website on 17 June 2026, built around its own photos, menu and catering form, then added a guide for travellers in July. Visitors tapped for directions 44 times between 20 July and 12 October 2026.
kiplingsbakery.com.au · live since 17 June 2026 · 118 days old on 13 October
- Clicks from Google
- 62 → 14111 Jul to 7 Aug, then 13 Sep to 10 Oct 2026
- Average position for “port wakefield bakery”
- 2.2Shown 907 times in the latest 28 days
- Taps for directions on the website
- 4420 July to 12 October 2026
What we did
- June 2026: Got the bakery's .com.au address back from the old agency's registrar.
- 17 June 2026: Launched a five-page website built around their own photos: the menu, their story, catering and how to find them, with their Google rating on show.
- 20 July 2026: Gave Google a full map of the site and their menu in a form it can read (35 items), and added a guide for travellers, “Stopping at Port Wakefield”.
- 20 August 2026: Catering enquiries started arriving as a text to the owner the moment they are sent.
Mobile hair and beauty · Melbourne's northern suburbs, VIC
Curl Up & Dye: 41 visits from ChatGPT, most beyond the homepage
Curl Up & Dye's website recorded 41 visits from ChatGPT between 2 August 2026 and 12 October 2026, and 25 of them landed on pages beyond the homepage, mostly her service and suburb pages.
We replaced her old website on 8 July 2026 with service pages, suburb pages and redirects from the old addresses. Her clicks from Google went from 27 to 57 between two equal 28-day periods (11 July to 7 August 2026, then 13 September to 10 October 2026). Her own social media still sends her the most visitors.
curlupndye.com.au · live since 8 July 2026 · 97 days old on 13 October
- Visits from ChatGPT
- 412 August to 12 October 2026
- ChatGPT visits landing beyond the homepage
- 25 of 413 more had no page recorded
- Clicks from Google
- 27 → 5711 Jul to 7 Aug, then 13 Sep to 10 Oct 2026
What we did
- July 2026: Replaced the old site with a new one: service pages, suburb pages, and redirects from the old addresses so nothing was lost.
- 10 July 2026: Added hair extensions, keratin and nanoplasty pages when she asked for them.
- 1 September 2026: Rewrote two suburb pages that were near-copies of another, fixed a doubled business name in every page title, and added a dreadlocks page.
Can a small-business website get visits from ChatGPT?
Yes. These four websites recorded 97 visits from ChatGPT between July, when Google Analytics started on them, and 12 October 2026: 64 of them in the 28 days from 15 September to 12 October 2026. Every AI-assistant visit recorded on these four sites came from ChatGPT: none from Perplexity, Gemini, Copilot or Claude.
At Hair by Polina, 11 of 46 visits from ChatGPT included a tap on “Book online”, about the same share as visits from search engines (51 of 200). At Curl Up & Dye, 25 of 41 ChatGPT visits landed on a page beyond the homepage, most often a service or suburb page. Kipling's Bakery had 7 visits from ChatGPT and Deen's Rendering 3, so the two hair businesses got far more than the other two.
What ChatGPT reads is not only the website. On 7 September 2026 we asked it for the “best hairdresser in Findon Adelaide for balayage”. It listed Hair by Polina first, and the sources it cited were her Fresha listing's directory pages: a 5.0 rating, a named balayage package with a price, and a free consultation. A business that is easy to describe, with named services, prices and recent reviews on the sites ChatGPT reads, gives it something to say.
Two things no website can see: a ChatGPT answer that names a business when nobody clicks, and Google's AI Overviews, which arrive looking like ordinary Google visits. So these counts are the floor, not the whole picture. For the bigger picture across Adelaide, see our 61-day study of which businesses AI assistants name.
What these results show
- New sites can grow fast. Across the four, clicks from Google went from 115 to 264, and Google showed them 4,509 times, then 9,117, comparing 11 July to 7 August 2026 with 13 September to 10 October 2026.
- Google can't show pages it hasn't found. By the end of August Google knew only 2 of Hair by Polina's 31 pages. After her full page list was sent on 1 September, the pages Google showed went from 1 to 8.
- A good position is only half of it. Kipling's Bakery averaged position 4.0 in both periods, yet its clicks went from 62 to 141 as Google showed it more often.
- Visitors from ChatGPT tapped “Book online” as often as search visitors. At Hair by Polina, 11 of 46 visits from ChatGPT and 51 of 200 visits from search engines included a tap on “Book online”.
- Lead every page with the job. Deen's Rendering's wall-material pages first drew people researching materials, so in September we turned them around to lead with his rendering service. In the latest 28 days he averaged position 8.4 for “polystyrene rendering” and 12.3 for “texture rendering adelaide”.
What clients say about MP Launch
“Peter understood the type of image we were trying to project and applied it perfectly.”
“The whole process was so easy, quick and stress-free, no confusing back and forth, no drama, just straight to the point and done properly.”
“He took the time to understand exactly what I wanted and delivered a website that looks fantastic, is easy to navigate and perfectly represents my business”
Quotes are word for word from their Google reviews of MP Launch. Read every MP Launch review on Google.
How we measured the results
- Sources. Each website's own Google Search Console (how often Google showed the site, the clicks, the average position and the searches) and Google Analytics (visits, where they came from and taps on buttons), read on 13 October 2026.
- Periods. Search Console holds data for all four sites from 11 July 2026, so the first weeks after each launch are missing. To compare like with like we use two equal 28-day periods: 11 July to 7 August 2026 and 13 September to 10 October 2026. Visit data starts on 20 or 21 July. In the monthly tables October is part of a month: to 10 October for Google and 12 October for visits.
- Google terms. A click is someone clicking through from Google's results. Times shown (Google calls them impressions) counts every appearance in results, clicked or not. Average position is where the site sat on average, 1 being the top; it moves with the mix of searches, so we show it beside clicks and named searches. Google hides rare searches, so named searches add up to less than the totals.
- Visits from ChatGPT are visits from people who clicked a link in a ChatGPT answer. Search engines in the visit figures include Google, Bing and others.
- Taps and forms. A tap is a tap on a call, directions or “Book online” button, not a finished call, booking or shop visit. Enquiry forms are the sends Google Analytics recorded, not checked against each business's inbox. Deen's Rendering's enquiries and jobs won are Dino's own records, shared with us on 14 September 2026.
- Why these four. We picked them from the client websites we have built since June 2026 because they had the clearest results to show. They are a selection, not an average, and not a forecast for another business: the trade, the town and the competition all change the numbers.
- Cause and effect. The numbers show what changed between the periods. They don't separate the website's part from everything else going on in a business, like the season, its social media or word of mouth.
- Our interest. MP Launch built all four websites and looks after them.
Use the data
The figures behind this page are free to download. Please credit MP Launch and link to this page.
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