Keyword research
Which searches in your trade and suburbs are worth paying for — and the negative keywords that stop you paying for the rest.
Google Ads · Adelaide
Your ads live in days, in your own Google Ads account — your card pays Google directly, your account stays yours, and our fee is the same flat number whether you spend $1,500 or $5,000 a month. Setup and conversion tracking are included.
Which searches in your trade and suburbs are worth paying for — and the negative keywords that stop you paying for the rest.
Ads written for your services and areas, then variants tested against each other so the better one keeps running.
Bids, schedules and locations adjusted through the month so your budget goes where the enquiries actually come from.
Call clicks and form submissions tracked properly — built in-house, not a pixel pasted in and hoped for. If it isn't tracked, it can't be optimised.
What you spent, what it cost per click and per enquiry, and what we're changing next month — explained like a human wrote it.
Agencies typically charge $750–$2,000 just for Google Ads setup (per Grove Foundry's Australian cost guide) before a single ad runs. With us, setup is part of the flat fee: keyword research, campaign build, ad copy and conversion tracking, done before your first month of management even starts.
And here's the part most ads agencies can't offer: we also build the page your ads land on. We build websites for a living — a dedicated landing page can be live in 48 hours, designed around the exact searches you're paying for. One team owns the ad, the page and the tracking, so when something underperforms there's no finger-pointing between your “ads guy” and your “web guy”.
Australian benchmark fees, all per Grove Foundry's Google Ads management cost guide:
| Typical fee | Market tier |
|---|---|
| $400 – $600 /mo | Budget tier |
| $800 – $1,500 /mo | Standard small-business tier |
| $1,500 – $2,500 /mo | Professional tier |
| 10 – 20% of ad spend | Percentage-of-spend models |
| $890 /mo flat | MP Launch — setup + conversion tracking included, never a % of spend |
How we sit at $890 with professional-tier inclusions: AI does the heavy lifting on research, analysis and reporting, and you skip the account-manager layer — you deal directly with the person doing the work. What you don't skip is the work itself.
Your ad budget is yours — paid straight to Google, in your own account. We recommend at least $1,500/month of ad spend. Below roughly $500/month there isn't enough data to optimise (Grove Foundry) — so if your budget is under that, we'll tell you ads aren't right yet.
The one way this loses: paying management fees on a spend too small to learn. We'd rather turn the work away than charge you for it.
A quick call
We talk through your services, suburbs and budget, and tell you straight if ads aren't right for you yet.
Setup — included
Keyword research, campaign build, ad copy and conversion tracking, all in your own Google Ads account. No setup fee.
Ads live in days
Your campaigns go live within days, with calls and form enquiries tracked from day one.
Managed every month
Bids, search terms and ad tests worked through the month, plus your plain-English report.
The term, stated plainly: there's a 3-month initial term, because the first weeks of a new ads account are a learning period and three months is the honest minimum to judge the results. After that it's month-to-month — stay because it's working, not because a contract says so.
Real 5-star Google reviews from Australian businesses we've put online.
MP Launch absolutely nailed my website. I had a vision for my hairdressing business, but they somehow made it look even better than what I had in my head. The whole process was so easy, quick and stress-free, no confusing back and forth, no drama, just straight to the point and done properly. My website looks clean, professional, on-brand and honestly just so me.
Polina Ambrose
Hair by Polina · Adelaide, SA
Peter has been fantastic to deal with from start to finish. Communication has been prompt, clear, and professional throughout the entire process. Any questions or changes were handled quickly, and he made everything easy to understand… we couldn't be happier with the outcome and highly recommend MP Launch to any business looking for a professional website and digital setup.
Wayne
Pro Pressure Services · Melbourne, VIC
Absolutely amazing experience from start to finish. As someone with zero tech experience, Peter made things effortless. He took total control, kept me in the loop, and put things simply in a way that was easy to understand. I knew I was in good hands right from the start. Fantastic service and result — highly recommend Peter and the team.
Athan Koutsiouris
Prowave Electrical · Melbourne, VIC
Published Australian benchmarks (Grove Foundry) put management fees at $400–$600/month at the budget tier, $800–$1,500/month for standard small-business management and $1,500–$2,500/month at the professional tier, with some agencies instead charging 10–20% of your ad spend — plus typical setup fees of $750–$2,000. MP Launch charges a flat $890/month with setup and conversion tracking included, and never a percentage of spend.
No, never. Our fee is a flat $890/month regardless of what you spend. Your ad budget is paid by your card, straight to Google, in your own Google Ads account — it never passes through us. Percentage-of-spend pricing rewards the agency for spending more of your money; a flat fee doesn't.
You do. The account is created in your business's name (or we use your existing one), and we manage it with manager access. If you ever leave, you remove our access and keep everything — the account, the history and all the data.
We recommend at least $1,500/month paid directly to Google. Below roughly $500/month there isn't enough click data to optimise against (Grove Foundry's benchmark) — and paying a management fee on a budget that small is the one way this clearly loses. If your budget is under that, we'll tell you ads aren't right yet rather than take the fee.
Because the first weeks of any Google Ads account are a learning period — the data has to accumulate before the optimisation pays off. Three months is the honest minimum to judge it. After that it's month-to-month and you can stop any time.
No. We can point your ads at your existing website or build a dedicated landing page for the campaign — we build websites for a living, and a landing page can be live in 48 hours. Either way, conversion tracking is set up properly before a dollar is spent.
$890/month flat, setup included, your account stays yours. Leave your details and Peter will call you back — or skip the form entirely: