Keyword research
Which searches in your trade and suburbs are worth paying for — and the negative keywords that stop you paying for the rest.
Google Ads · Adelaide
Your ads live in days, in your own Google Ads account — your card pays Google directly, your account stays yours, and our fee is the same flat number whether you spend $1,500 or $5,000 a month. Setup and conversion tracking are included. Google Ads Management suits trades and service businesses such as plumbers, electricians, concreters, landscapers, builders and cleaners.
Google Ads management in Adelaide costs a flat $890 per month at MP Launch — not a percentage of your ad spend. Setup and conversion tracking are included, and your ads run in your own Google Ads account with your card paying Google directly. It's month to month with no lock-in, and we suggest giving a new account about three months before judging the results.
Last updated: 1 November 2026
Which searches in your trade and suburbs are worth paying for — and the negative keywords that stop you paying for the rest.
Ads written for your services and areas, then variants tested against each other so the better one keeps running.
Bids, schedules and locations adjusted through the month so your budget goes where the enquiries actually come from.
Call clicks and form submissions tracked properly — built in-house, not a pixel pasted in and hoped for. If it isn't tracked, it can't be optimised.
What you spent, what it cost per click and per enquiry, and what we're changing next month — explained like a human wrote it.
Agencies typically charge $750–$2,000 just for Google Ads setup (per Grove Foundry's Australian cost guide) before a single ad runs. With us, setup is part of the flat fee: keyword research, campaign build, ad copy and conversion tracking, done before your first month of management even starts.
And here's the part most ads agencies can't offer: we also build the page your ads land on. We build websites for a living — a dedicated landing page, designed around the exact searches you're paying for. One team owns the ad, the page and the tracking, so when something underperforms there's no finger-pointing between your “ads guy” and your “web guy”.
Australian benchmark fees, all per Grove Foundry's Google Ads management cost guide:
| Typical fee | Market tier |
|---|---|
| $400 – $600 /mo | Budget tier |
| $800 – $1,500 /mo | Standard small-business tier |
| $1,500 – $2,500 /mo | Professional tier |
| 10 – 20% of ad spend | Percentage-of-spend models |
| $890 /mo flat | MP Launch — setup + conversion tracking included, never a % of spend |
How we sit at $890 with professional-tier inclusions: AI does the heavy lifting on research, analysis and reporting, and you skip the account-manager layer — you deal directly with the person doing the work. What you don't skip is the work itself.
Want Facebook and Instagram ads too? Meta Ads Management is $1,499/month on its own, or Google + Meta together is $1,999/month for both platforms run as one campaign.
Your ad budget is yours — paid straight to Google, in your own account. We recommend at least $1,500/month of ad spend. Below roughly $500/month there isn't enough data to optimise (Grove Foundry) — so if your budget is under that, we'll tell you ads aren't right yet.
The one way this loses: paying management fees on a spend too small to learn. We'd rather turn the work away than charge you for it.
A quick call
We talk through your services, suburbs and budget, and tell you straight if ads aren't right for you yet.
Setup — included
Keyword research, campaign build, ad copy and conversion tracking, all in your own Google Ads account. No setup fee.
Ads live in days
Your campaigns go live within days, with calls and form enquiries tracked from day one.
Managed every month
Bids, search terms and ad tests worked through the month, plus your plain-English report.
The term, stated plainly: it's month to month from the start, with no lock-in. The first weeks of a new ads account are a learning period, so we suggest giving it about three months before judging the results. You stay because it's working, not because a contract says so.
Real 5-star Google reviews from Australian businesses we've put online.
We brought MP Launch in to get us found on Google and it's made a real difference. Peter took the time to understand the business, moved everything over smoothly with no downtime, and keeps us updated every month on how we're tracking. Genuinely feels like they care about the results, not just getting paid. Really happy we made the switch.
David Hills
I had an excellent experience working with MP Launch and Peter to create my website CU & D. From the very beginning, Peter was professional, responsive and genuinely invested in bringing my vision to life. He took the time to understand exactly what I wanted and delivered a website that looks fantastic, is easy to navigate and perfectly represents my business… I highly recommend MP Launch to anyone looking for a professional, high-quality website and outstanding customer service.
Vasii Anastasopoulos
Curl Up & Dye
Can't begin to explain how happy I am with my new business set up. Peter is very professional and listened to and executed my vision I'm already seeing an increase in business because of his work.
Kirsty Rowe
Published Australian benchmarks (Grove Foundry) put management fees at $400–$600/month at the budget tier, $800–$1,500/month for standard small-business management and $1,500–$2,500/month at the professional tier, with some agencies instead charging 10–20% of your ad spend — plus typical setup fees of $750–$2,000. MP Launch charges a flat $890/month with setup and conversion tracking included, and never a percentage of spend.
No, never. Our fee is a flat $890/month regardless of what you spend. Your ad budget is paid by your card, straight to Google, in your own Google Ads account — it never passes through us. Percentage-of-spend pricing rewards the agency for spending more of your money; a flat fee doesn't.
You do. The account is created in your business's name (or we use your existing one), and we manage it with manager access. If you ever leave, you remove our access and keep everything — the account, the history and all the data.
Yes, we can take over your existing Google Ads account instead of starting a new one. You give us manager access (permission to work in your account), and the account, its history and its data stay yours. We set up conversion tracking (a way to count the calls and forms that come from your ads), then work through what you pay for each click, the search terms and ad tests each month for $890 a month, flat.
We recommend at least $1,500/month paid directly to Google. Below roughly $500/month there isn't enough click data to optimise against (Grove Foundry's benchmark) — and paying a management fee on a budget that small is the one way this clearly loses. If your budget is under that, we'll tell you ads aren't right yet rather than take the fee.
Google counts a month as about 30.4 days, so $20 a day is about $608 a month and $50 a day about $1,520. At a $4 click, Grove Foundry's general Australian search average (updated 1 October 2026), that buys about 152 and 380 clicks. At a $10 click it buys about 60 and 152. Your own click price depends on your trade and area, and we recommend at least $1,500 a month, paid directly to Google.
No. It's month to month from the start, with no lock-in.
Google Ads can show your ad as soon as the campaign is approved and live, but judging the results takes longer. Where your ad shows depends on an auction. The first weeks of any Google Ads account are a learning period while the data builds up, so we suggest giving it about three months before you decide. What the clicks turn into depends on your page, your trade and your budget.
No. We can point your ads at your existing website or build a dedicated landing page for the campaign — we build websites for a living. Either way, conversion tracking is set up properly before a dollar is spent.
Stop wasting money on Google Ads by blocking the searches that are not buyers and counting which ads bring work. Negative keywords, words you tell Google to skip such as free or jobs, stop your ad showing for those searches. Send people to a page about the exact job they searched for, not your home page. Count calls and forms with conversion tracking, then read your search terms report, Google's list of what people typed before your ad showed, each month. Switch off what brings nothing.
Yes. Meta Ads Management (Facebook and Instagram) is $1,499/month flat on its own, or Google Ads + Meta Ads Management is $1,999/month for both platforms run as one campaign by one team — Google for the people searching right now, Meta for the ones who aren't searching yet and for following up the visitors who looked at your site and didn't get in touch. Same rules as Google alone: your ad budgets are paid by you directly to Google and Meta, never marked up, and your accounts stay yours.
A small Adelaide agency — big enough that your campaigns are managed on proper tooling with a documented process, small enough that you deal directly with the specialist doing the work rather than an account manager. If you've been burned by either extreme — a solo freelancer who vanished, or a big agency where you were the smallest client — the flat-fee model here is designed for exactly that gap.
Yes. Google renamed AdWords to Google Ads in 2018, so 'AdWords management' and 'Google Ads management' are the same service — search ads on Google. If you're comparing AdWords agencies in Adelaide, compare them on three things: fee structure (flat vs % of spend), who owns the account (you should), and whether conversion tracking is included. Ours: flat $890/month, you own it, tracking included.
Where the figures come from: the $4 click is from Grove Foundry's Australian Google Ads cost guide, updated 1 October 2026. The 30.4 days is from Google Ads Help.
$890/month flat, setup included, your account stays yours. Leave your details and Peter will call you back — or skip the form entirely: