AI SEO · Adelaide
AI SEO agency in Adelaide — get found in AI search, on top of Google, not instead of it.
How AI tools like ChatGPT and Google's AI choose which businesses to name, what you can do about it on your own website, and how we do that work alongside your normal Google SEO in one plan.
By Peter Anastasopoulos, founder of MP Launch
Published 13 June 2026 · Last reviewed 1 November 2026
The quick answer
AI SEO, also called GEO, is the work of making your website easy for AI tools like ChatGPT and Google's AI to read, trust and quote. It sits on top of normal SEO: Google says the usual SEO basics still apply to its AI answers. In our study of 3,072 answers about Adelaide websites and marketing, assistants named about 5 businesses per answer, and 59.9% of the links went to the websites of the businesses named. So what your own website says matters. MP Launch does both in one plan, Local SEO + AI Visibility, at $1,190 a month.
Google isn't going anywhere. AI answers are arriving on top.
Still happening: Google search
People in Adelaide still search Google every day — “concreter Salisbury”, “emergency plumber near me” — and pick from the map pack and the sites underneath. Ranking there still matters and still brings in most of the work. That's local SEO, and you should absolutely have it.
Now also happening: AI answers
Your customers can now ask ChatGPT, Google's AI or Perplexity “who's a good plumber near me?” and get a written answer with businesses named in it. In our study of Adelaide questions, assistants named about 5 businesses per answer.
Here's the part that matters: when an AI answers, it doesn't show ten blue links — it names a handful of businesses. Being one of them is the new front page. We tracked it for two months: which Adelaide businesses AI assistants name. Our case studies show real Google and ChatGPT results from four client websites, with how they were measured.
AI SEO, GEO, AEO, AIO, LLM SEO — five names, one job.
The industry hasn't settled on a name yet, so you'll see all five. They describe the same work: getting your business named when an AI answers a customer's question. You don't need to buy them separately — anyone selling GEO and AEO as different products is selling the same work twice.
AI search engine optimisation
The umbrella term: making sure AI-powered search — ChatGPT, Google's AI results, Perplexity, Copilot — finds, understands and names your business when customers ask.
Generative engine optimisation
Optimising for generative engines — AIs that write an answer instead of listing links. GEO is the most common industry name for this work.
Answer engine optimisation
Optimising to be the answer: structuring pages so a question like “who builds tradie websites in Adelaide?” can be answered, with your business named, straight from your own page.
AI optimisation
Shorthand some agencies use for the same job, usually with Google's AI Overviews — the AI answer box that now sits above the normal results — in mind.
Large language model SEO
Named for the technology underneath: a large language model (LLM) is the AI that reads the web and writes the answers. LLM SEO means giving it clean, quotable facts about your business.
What do AI tools repeat? In our study, 47.6% of answers quoted a dollar figure and 59.9% of the links went to the websites of the businesses named. Pages that publish real, specific facts give an AI tool something to repeat.
What we actually do — in plain English
No mystique. Five concrete things, listed:
Your site made AI-readable
Included in every MP Launch buildThe technical foundation: AI crawlers allowed in, the questions your customers actually ask answered in plain, extractable text on the page, and structured data that tells machines exactly what you do and where you do it.
Monthly citation tracking
Every month we run a fixed set of real customer questions against ChatGPT, Google's AI and Perplexity, and record whether you get named, whether you're cited with a link, and which competitors appear instead — your share of voice, tracked over time.
AI referral traffic in your monthly report
Your report shows the visitors who arrived at your site from ChatGPT, Perplexity and Copilot — so you can see AI sending real people your way, not just take our word for it.
Quarterly freshness pass
AI answers change from one day to the next. Every quarter we refresh your key content, so the facts AI tools read about your business stay current.
Consistent facts everywhere
Your details kept matching across your website, Google profile and directories, so customers and AI tools read the same name, phone number and services wherever they look.
How does a new page get into an AI answer?
The AI tool opens your page
If someone gives an AI tool your website address, it can open that page and read what is there now.
The AI tool searches the web
For a question like “who's a good concreter in Salisbury?”, the tool runs its own web searches and reads the pages it finds. A new page first has to be found by that search.
The AI tool uses what it already knows
AI tools also name brands they already know from their training. That changes on the AI companies' schedule, not yours.
What we promise is the work, done every month, with the receipts in your report: the questions we asked, the answers that came back, and whether your name was in them.
What it costs
One monthly plan includes the AI visibility layer — built on top of your local SEO:
| Option | Price | What it is |
|---|---|---|
| Local SEO + AI Visibility | $1,190/mo | Full local SEO with the AI visibility layer included: monthly citation tracking, AI referral reporting and the quarterly freshness pass. |
Ongoing AI visibility is only available inside our Local SEO + AI Visibility plan — it's built on the SEO foundation, so we never sell it (or bill it) separately. Every MP Launch website build includes the AI-readable foundation at no charge.
What clients say about their launch.
Real 5-star Google reviews from Australian businesses we've put online.
We brought MP Launch in to get us found on Google and it's made a real difference. Peter took the time to understand the business, moved everything over smoothly with no downtime, and keeps us updated every month on how we're tracking. Genuinely feels like they care about the results, not just getting paid. Really happy we made the switch.
David Hills
I had an excellent experience working with MP Launch and Peter to create my website CU & D. From the very beginning, Peter was professional, responsive and genuinely invested in bringing my vision to life. He took the time to understand exactly what I wanted and delivered a website that looks fantastic, is easy to navigate and perfectly represents my business… I highly recommend MP Launch to anyone looking for a professional, high-quality website and outstanding customer service.
Vasii Anastasopoulos
Curl Up & Dye
Can't begin to explain how happy I am with my new business set up. Peter is very professional and listened to and executed my vision I'm already seeing an increase in business because of his work.
Kirsty Rowe
Frequently asked questions
What is GEO?
GEO (generative engine optimisation) is the work of making your website easy for AI tools like ChatGPT and Google's AI to read, trust and quote. SEO is about showing up in Google's list of links, while GEO is about being named inside a written answer. AI SEO is another name for the same work. It overlaps heavily with normal SEO, and we do both in one plan.
Is SEO dead now that people use ChatGPT?
No, SEO is not dead, and Google recommends the usual SEO basics for its AI answers too. In an analysis of 100 websites published on 21 October 2026, Marie Haynes found ChatGPT sent just 0.62% as many visits as Google's normal results. AI tools also lean on web search, so a clear website that answers real questions helps with both.
Sources: Marie Haynes, 21 October 2026; Google Search Central, updated 10 December 2025; Chen and Koudas, arXiv preprint, 10 October 2026
Can you guarantee ChatGPT will name my business?
Nobody can guarantee that ChatGPT or Google's AI will name your business, because each tool decides what it says. In our own study of 3,072 answers across 61 days, the first business an assistant named was the same the next day only 44% of the time. What we do is the work and the report: AI-readable pages, consistent facts, fresh content, and each month the questions we asked and whether your business was named.
How fast will I show up in ChatGPT?
There is no set time for showing up in ChatGPT, because each AI tool decides what it says. A new page first has to be found by the tool's own search. Ask the same question across several days, and write down whether your business is named and which websites it cites.
How does ChatGPT find a business?
ChatGPT runs its own web searches and reads the pages it finds, and it also names brands it already knows. Those searches rarely return the pages Google ranks, so a good Google ranking does not carry across by itself, according to a preprint (a study not yet checked by other researchers) by Chen and Koudas, 10 October 2026. The study looked at US home internet and business software questions, not local trades. OpenAI says sites that opt out of its OAI-SearchBot robot will not appear in ChatGPT search answers. Google's AI answers do draw on pages already in normal Google search.
Sources: Chen and Koudas, arXiv preprint, 10 October 2026; OpenAI, read 1 November 2026; Google Search Central, updated 10 December 2025
What did you find when you asked AI assistants about Adelaide businesses?
We found AI assistants name businesses almost every time, and the websites of those businesses are what the assistants cite most. We asked 5 assistants the same questions about Adelaide websites and marketing daily, from 1 August 2026 to 30 September 2026, with some gaps, and kept 3,072 usable answers. They named a business in 97.6% of answers, about 5 each time. 59.9% of links went to the websites of businesses named, 47.6% of answers quoted a dollar figure, and 62.9% mentioned reviews or ratings. These are Adelaide questions in one two-month window.
What should I do on my website so AI tools can find my business?
Make your website easy for AI tools to read and easy to quote. Check it does not block their search robots. Put one plain sentence near the top of your home page saying what you do, who for and where. Give each main service its own page and name the areas you work in. Publish your prices if you can. Write headings in the words customers use, and answer the question in the first sentence. Show real work. Keep your name, phone number and services the same everywhere, and ask real customers for reviews.
Sources: Google Search Central, updated 10 December 2025; Chen and Koudas, arXiv preprint, 10 October 2026
How do I check if ChatGPT names my business?
Ask ChatGPT the question a customer would ask, such as who does your job in your area, and repeat it across several days, because answers change from one day to the next. Write down whether you were named, and which websites it cited. Those websites are what it read, so they show you where to look next. Try the same question in Google's AI and any other assistant your customers use.
My website wasn't built by MP Launch — can you still help?
Yes. We make your existing site AI-readable — crawler access, extractable answers, structured data — and then track and maintain your AI visibility inside our Local SEO + AI Visibility plan, which runs on a site we didn't build. AI-readability and a baseline of where you stand today are part of getting started.
What is AEO (answer engine optimisation)?
AEO is one of the newer names for AI search work. An answer engine is a search tool that replies with a written answer instead of a list of links — ChatGPT, Perplexity, Google's AI Overviews. Optimising for it means structuring your pages so the engine can lift a clean, correct answer that names your business. It overlaps almost completely with GEO (generative engine optimisation) and with what we simply call AI SEO — same work, different label.
Do Adelaide businesses actually need an AI SEO agency?
If customers already find you through Google and word of mouth, AI answers are an extension, not a replacement. What has changed is that someone who asks an AI tool only hears about the businesses it names: about 5 per answer in our study. We fold the AI work into the normal SEO plan ($1,190/month) rather than selling it as a separate product, because the work overlaps heavily: one plan, both kinds of visibility.
Want to be one of the businesses the AI names?
Fold AI visibility into an SEO plan — it's built in. Leave your details and Peter will call you back — or skip the form entirely: