Is a website actually worth it for your business?
We sell websites. That doesn't mean you should buy one. Tell us what you do and where you work, and we'll run five real checks on your market on Google and give you a straight score out of 10 — including when the honest answer is “go slow”.
Peter reads every result himself and will tell you straight on the call — including if the answer is don't buy.
What the five checks are
Every point on the score comes from a measured fact, and every fact is printed beside its points with where it came from. No guesses. If a check can't run, it's left out — never counted as zero.
- 1People searching for what you do
How many people near you type in what you do each month, using the phrases customers actually use — not the ones a web guy would pick.
Source: SE Ranking modelled estimates
- 2How hard those searches are to rank for
How strong the sites already holding those searches are. Weak sites mean a well-built local site can compete; strong ones mean a long climb.
Source: SE Ranking keyword difficulty
- 3Who holds page one today
A live Google search, run from your area, for your biggest phrase. How many results are local businesses with their own site, how many are directories like hipages, and what the map shows.
Source: Live Google search
- 4How strong the local reviews are
The review lead you'd have to climb to sit in the top three businesses like yours near you.
Source: Google business listings
- 5How many rivals have no website at all
The share of businesses like yours near you that can't be found beyond the map. A Facebook page doesn't count.
Source: Google business listings
What the score means
Real demand, weak competition. A proper site has a clear shot at page one.
Real demand, beatable competition. A few months of steady work to get in front.
People are searching, but established businesses hold the page. Go in for the long game.
Strong, established competition. Build for credibility and referrals first, and let search come slowly.
The score measures how much room there is for a new local website to win on Google for what you do, where you work. It is a check of your market, not a forecast of what a website will earn you. Search figures are SE Ranking modelled Australian estimates, not Google's own counts; page-one and listing facts are read live from Google on the day. We cap how many automated checks run each day so the data behind them stays paid for — if yours is over the cap, Peter runs it by hand.