Friends & Family LaunchAdelaide, SA
Chop Chopp's Barbershop
Sharp cuts, done right.
The build, on every screen
Chop Chopp's Barbershop as it looks right now on a laptop, a tablet and a phone. Built mobile-first, then checked on desktop — because most of their customers arrive on the screen in their hand.
What we built
- Her logo is the whole opening: the blackletter mark she uploaded, converted to a crisp vector, arriving from a soft blur with a band of light passing across it
- Monochrome by brief — black, bone white and silver — with her real Instagram photos turning from black-and-white to colour under the cursor
- A gallery that leads with one full-width cut on a phone and lets people tap any photo to see it whole
- The menu and prices lifted from her booking app, and every Book button going straight into her Barberly flow rather than a form pretending to be one
- Search and AI foundations: HairSalon schema with hours, prices and her credentials, answer-first copy, an llms.txt, AI crawlers allowed, sitemap and IndexNow
- GA4, Clarity, phone-tap and enquiry tracking flowing into her MP Launch page
Why this launch matters
Chop Chopp's already has the audience — 15,600 Instagram followers and a 4.8-star Google rating. What it did not have was a place of its own that a follower, a searcher or an AI assistant could land on and act. The site turns that following into bookings, and gives Google and the AI tools the facts they need to recommend the shop by name.
Launch features
- Logo-led hero with a passing-light animation on her own vector mark
- Black-and-white design to her brief, nothing red or bright
- Lead-photo gallery of real cuts, tap to enlarge
- Menu and prices from her booking app, every button into her Barberly booking
- Five service pages: skin fades, men's cuts, beard & shave, kids, colour
- HairSalon structured data, answer-first copy and an llms.txt for AI assistants
- Enquiry form to her inbox, phone-tap and enquiry tracking in her MP Launch page
Pages / flow delivered
- 1Homepage — logo hero, the work, the menu, Celine, the shop, book
- 2Services and prices
- 3Skin fades · Men's haircuts · Beard trim & hot towel shave · Kids haircuts · Hair colour & bleach
- 4The work (gallery)
- 5Celine (about)
- 6Book & contact
- 7Thank-you, privacy and terms
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