AI phone answering
A voice assistant that answers in an Australian voice when you can't, puts real callers through, and texts you the details of everyone else. It answers our own phone after hours.
AI automation · Australia-wide
We build the automations we already run ourselves.
An AI automation agency takes the repetitive jobs out of your business and hands them to software — answering the phone, replying to enquiries, chasing quotes, keeping the record straight. We build them, wire them to your tools, and watch them so you find out when something stops working.
The automations listed below run in our own business right now: our after-hours calls are answered by an AI assistant, our website enquiries are captured and alerted automatically, and our client reports build themselves from live data. We are not selling them as a package at the moment.
Last updated: 5 October 2026
The jobs that quietly eat a small business owner's week
- The phone rings while you're working and there's nobody to answer it, so the enquiry becomes a voicemail nobody returns.
- A website enquiry sits in an inbox for six hours. The customer who sent it messaged three businesses and went with whoever replied first.
- Quotes get sent and never followed up, because following up is a job with no deadline that always loses to the job in front of you.
- Leads live in four places — phone, email, a text message, a note on the bench — so nobody can answer 'how many enquiries did we get last month'.
- The end-of-month admin happens at 9pm on a Sunday because that's the only time left for it.
The automations we run ourselves
We start with the shortlist below because these are the ones we run in production and know how they behave when something goes wrong. If what you need isn't here, say so on the call — we'll tell you honestly whether it's in our lane.
Website chat that captures leads
An assistant on your site that answers the questions people actually ask, and turns the interested ones into a real enquiry with a name and a number instead of a bounce.
Instant lead alerts
The moment an enquiry lands — from the phone, the website or a form — you get a text. Speed of first response is the single thing most within your control, and most often lost.
One place every lead lands
Enquiries captured automatically into a single tracker, so 'how many jobs came in last month and where from' is a question with an answer rather than a guess.
Reporting that builds itself
Monthly numbers assembled from live data rather than someone rebuilding a spreadsheet — the same engine that produces our own client reports.
Monitoring, because silent failure is the real risk
Health checks that alert us when an automation stops firing. An automation nobody is watching is a liability, because you've already stopped doing the job it replaced.
Should you build it yourself, hire an agency, or leave it alone?
An honest read on when each option is the right one.
| Do it yourself | Big consultancy | MP Launch | |
|---|---|---|---|
| Upfront cost | Your time | High | Quoted per job |
| Time to first automation | Weeks of learning | Months | Days |
| Who fixes it at 2am | You | A support ticket | Us |
| Ongoing monitoring | You remember, or you don't | Usually extra | Included |
| Best when | You enjoy tinkering and have time | You're a large business | You're small and your time is the scarce thing |
If you have the time and the interest, doing it yourself is genuinely a good answer — the tools are cheap and capable. Pay someone when the constraint is your hours rather than your ability.
How does it work?
1
We find where the time goes
A short call about what you repeat every week and what keeps slipping. Usually the biggest win is obvious within ten minutes, and it's usually the phone.
2
Start with one
We build the single automation with the clearest payback rather than a grand plan. One thing working beats five things half-wired.
3
You watch it run
It goes live and you see it working on real enquiries. If it isn't earning its keep, we'd rather find that out in week two than month six.
4
Add the next one
Once it's proven, we take the next job off your plate. Each one is small; the compounding is the point.
Can I buy this today?
Not as a package. We are not selling the automation suite, so there is no price list on this page any more.
If there is a job in your week you resent doing, tell us what it is and we will tell you honestly whether it is worth automating.
Reviews
What clients say about their launch.
Real 5-star Google reviews from Australian businesses we've put online.
We brought MP Launch in to get us found on Google and it's made a real difference. Peter took the time to understand the business, moved everything over smoothly with no downtime, and keeps us updated every month on how we're tracking. Genuinely feels like they care about the results, not just getting paid. Really happy we made the switch.
David Hills
I had an excellent experience working with MP Launch and Peter to create my website CU & D. From the very beginning, Peter was professional, responsive and genuinely invested in bringing my vision to life. He took the time to understand exactly what I wanted and delivered a website that looks fantastic, is easy to navigate and perfectly represents my business… I highly recommend MP Launch to anyone looking for a professional, high-quality website and outstanding customer service.
Vasii Anastasopoulos
Curl Up & Dye
Can't begin to explain how happy I am with my new business set up. Peter is very professional and listened to and executed my vision I'm already seeing an increase in business because of his work.
Kirsty Rowe
Frequently asked questions
What does an AI automation agency actually do?
It finds the repetitive jobs in your business that a person is currently doing by hand, and builds software that does them instead. In a small service business that usually means the same short list: answering the phone when you can't, replying to website enquiries in seconds rather than hours, chasing quotes that were sent and never followed up, and putting every lead in one place so none get lost. The work is in wiring those to your actual tools and then watching them so they keep running.
Isn't this just Zapier? Can't I do it myself?
You can, and if you enjoy that sort of thing you probably should — the tools are genuinely good now. What people underestimate is the second half: an automation that silently stops working is worse than never having built it, because you stop checking the thing it replaced. Most of what we do is not the initial build, it's noticing at 9am that something didn't fire at 2am. If you'd rather own that yourself, do — we'd rather tell you that than sell you a retainer you don't need.
What kinds of automation do you build?
Right now we are not building these for clients. The ones we run in our own business are: an AI voice assistant that answers the phone and texts you the lead, a website chat assistant that answers questions and captures enquiries, instant alerts when a lead lands so nothing waits in an inbox, automatic capture of every enquiry into one tracker, and monthly reporting that assembles itself from live data instead of someone rebuilding a spreadsheet.
Do I need to be technical?
No. The conversation is about what wastes your time and what you keep forgetting to do — not about which tools we'd use. We handle the wiring, and hand you something you interact with through a text message or a normal web page.
How long does it take?
A single automation is usually days rather than months, because we're configuring things we've already built rather than starting from a blank page. Anything that has to touch a system we haven't worked with before takes longer, and we'll tell you that up front rather than discovering it halfway through.
What if the automation breaks?
Assume it will, eventually — an API changes, a provider has an outage, a password expires. That's exactly why the monitoring is the service rather than an add-on. We run health checks against our own automations that alert us when something silently stops firing. The failure mode we design against is not 'it breaks loudly', it's 'it breaks quietly and nobody notices for six weeks'.
Will AI automation replace my staff?
Not in a business this size, and that's usually the wrong question. In a one to five person operation there is no spare person to replace — the work is being done badly at 9pm by the owner, or not at all. What automation replaces is the unpaid admin hour at the end of the day, and the enquiries that quietly go nowhere.
What does it cost?
There is no price, because we are not building automations for clients at the moment. Tell us the job you would hand over and we will tell you honestly whether it is worth automating.
Start with the job you most resent doing
Tell us the one task you'd hand over tomorrow if you could. We'll tell you straight whether it's worth automating, whether you'd be better off doing it yourself, or whether the honest answer is to leave it alone.
Or leave your number and I'll call you.