Rank for 'dentist + your suburb'
We optimise your core pages and structure so you compete for the local searches that fill a chair — dentist, emergency dentist and children's dentist in each suburb you serve.
SEO for dental practices
SEO for dentists — be the practice new patients find first.
SEO for dentists is the work that gets your practice showing up when someone nearby searches "dentist near me", "emergency dentist" or a treatment like "dental implants" — in the Google map pack, the normal results, and now inside AI answers. A new patient is worth thousands over their lifetime, so a single spot in those results pays for itself many times over.
Most patients pick a dentist the same way: they search, glance at the map, read a few reviews, and book one of the top three. If you are not up there, you are invisible to people who are ready to book right now. We fix that, month by month, and report exactly what changed.
Last updated: 12 July 2026
Why good dental practices stay invisible online
- The 'dentist near me' results are owned by corporate groups and booking directories (HealthEngine, Cliniko), while independent practices sit on page two.
- The map pack (the three practices in the box at the top) is decided largely by reviews, proximity and profile completeness — and most practices never work on it.
- High-value treatments — implants, Invisalign, veneers, wisdom teeth — each have their own searches, but the website only has one thin 'Services' page that mentions them in a list.
- Patient reviews trickle in randomly instead of being requested after every good appointment, so the practice looks quieter than it is.
- AHPRA's advertising rules scare practices off saying anything, so the site ends up vague and says nothing a searching patient actually wants to know.
- When someone asks ChatGPT or Google's AI 'who's a good dentist in [suburb]', the practice is never mentioned — because nothing on the web is structured for the AI to quote.
How we get your practice found
Every month we do real, visible work across the things that actually move a dental practice up the results — and you get a plain-English report showing what we did and the enquiries it produced. Here is what that looks like.
A real page per key treatment
Implants, Invisalign, veneers, teeth whitening, wisdom teeth — each gets its own genuinely useful page answering what patients ask (cost range, process, recovery), so it can rank on its own.
Win the map pack
We track your position in the local map results and advise on the Google Business Profile levers that move it — categories, photos, services and a steady flow of reviews. (We advise; you keep control of your profile.)
A review system that stays compliant
A simple, ethical way to ask every happy patient for a Google review — never gated, never incentivised — because review count and freshness are among the strongest local ranking signals.
Get named in AI search
We structure your content and listings so ChatGPT, Google AI and Gemini can quote you when someone asks for a dentist in your area — and we track whether they do.
AHPRA-aware copy
Everything we write respects AHPRA's advertising guidelines — no misleading claims, no fake testimonials — so you get found without putting your registration at risk.
Why dental practices work with MP Launch
Dentistry is a trust-and-proximity business, and health content sits under Google's strictest quality bar. That means the usual cheap SEO tricks — keyword-stuffed suburb pages, bought reviews, spun content — do not just fail for a dental practice, they can get you penalised or reported. We do the opposite: genuinely useful, compliant pages and real reviews from real patients.
You also get transparency you can actually read. Every month we tell you where you rank, who is beating you in the map pack, which treatment pages are gaining, and how many enquiries and calls came through — in plain English, not a dashboard of vanity metrics.
And we never promise you a number of new patients. Local rankings depend on your reviews, your proximity to the searcher and time. What we promise is the work, done properly, and honest reporting on where it gets you.
Simple pricing, no lock-in, no false promises
Local SEO + AI Visibility is $1,190/month, all-in — the audit, the technical fixes, the new pages, the local and AI-search work, and a plain-English monthly report showing exactly what we did and the leads it brought. There is a 3-month minimum (SEO takes time to compound), then it is month to month.
We do not guarantee rankings or lead numbers — anyone who does is either lying or about to spam your site into a penalty. What we promise is the work, done properly, and total transparency on the results. Realistically the first movement shows in 30–90 days and real traction around 3–6 months.
Reviews
What clients say about their launch.
Real 5-star Google reviews from Australian businesses we've put online.
We brought MP Launch in to get us found on Google and it's made a real difference. Peter took the time to understand the business, moved everything over smoothly with no downtime, and keeps us updated every month on how we're tracking. Genuinely feels like they care about the results, not just getting paid. Really happy we made the switch.
David Hills
I had an excellent experience working with MP Launch and Peter to create my website CU & D. From the very beginning, Peter was professional, responsive and genuinely invested in bringing my vision to life. He took the time to understand exactly what I wanted and delivered a website that looks fantastic, is easy to navigate and perfectly represents my business… I highly recommend MP Launch to anyone looking for a professional, high-quality website and outstanding customer service.
Vasii Anastasopoulos
Curl Up & Dye
Can't begin to explain how happy I am with my new business set up. Peter is very professional and listened to and executed my vision I'm already seeing an increase in business because of his work.
Kirsty Rowe
Frequently asked questions
Our Local SEO + AI Visibility service is $1,190 per month, all-in — the audit, technical fixes, treatment pages, local and AI-search work, and a monthly report. There is a 3-month minimum because SEO compounds over time, then it is month to month with no lock-in. There is no setup fee.
No, and you should walk away from anyone who does. Local rankings depend heavily on your Google reviews, how close you are to the person searching, and time. We guarantee the work and total transparency on results — realistically you will see first movement in 30–90 days and real traction around 3–6 months.
Yes. We write everything to respect AHPRA's advertising guidelines for regulated health services — no misleading or exaggerated claims, and no testimonials that breach the rules. Getting found should never risk your registration.
We advise on it rather than take it over — you keep ownership and control. We track your map-pack position and give you a short, specific list each month of what to update (photos, categories, review replies) to climb. If you'd prefer us more hands-on, we can talk about it.
Yes — that is often where the best return is. High-value treatments each have their own search demand, so we build a dedicated, genuinely useful page for each priority treatment rather than burying them in one list.
Yes. MP Launch is Adelaide-based but the SEO service works for dental practices anywhere in Australia. The map-pack and 'near me' work is tied to your location, wherever that is.
SEO for other industries
A single implant or Invisalign patient can be worth more than a year of this service. If your chairs have gaps that the practice down the road is filling because they show up first on Google, that is the problem we exist to fix.
Want to be the one they find?
Book a free call and we will show you where you rank now, who is beating you, and the plan to fix it. No pressure, no jargon.