The DIY tools have got genuinely good at the visual part. You can drag-and-drop a decent-looking homepage in an afternoon. The technical foundation underneath them is where most tradie sites quietly fail — and you only find out months later when a customer says "mate I sent you an email last week and never heard back" and you check the spam folder.
A proper setup means deliverability records are configured, the lead form has a backup delivery path, the site is fast on a phone in a regional 4G area, and the structured data tells Google what trade you are and where you work. None of that is glamorous, all of it matters, and trying to learn it yourself between jobs is a slow way to lose work.
We do this setup hundreds of times. We've seen every weird Telstra DNS edge case, every Microsoft 365 verification quirk, every domain registrar that hides its renewal settings three menus deep. You get the benefit of the repetitions without paying for them by the hour.